Group project in which 6 classmates had to develop the whole corporate image of an indie music festival.
As for the style, lovers of ‘indie’ music tends to be people who don’t like to be classified so easily (not fond on the mainstream). So our choice was to escape from classic icons for this kind of music and people and risk with a very own style.
Starting with the concept: in the pursuit of an original music festival, we decided to offer something surprising: a picnic.
The idea was a ‘big day out’, with food, relax time and, of course, the best indie music.
‘Picnic Music Fest’, sounds like a great concept for us.
Then, the name: we spent days discussing the possibilities until we find out the idea ‘Dabaraba’, a nonsense based on singing without even know the lyrics, but enjoying the music nevertheless.
A sincere and impromptu proof of been, doubtlessly, having fun.
After that, we went for the image and the logo. The one we finally choose, was based on this musical idea.
With all that, we started the exhausting but thrilling process to create this useful guidance for every single detail you can imagine related with ‘Dabaraba Picnic Music Fest’.